If you use Facebook Groups for social selling parties, a few minutes spent checking your settings before you invite your guests can save you a whole lot of administrative cleanup later.
Facebook gives group admins plenty of options—and some of the defaults may not be what you want for a temporary party or customer group.
There are four settings I like to check when setting up a new Facebook party group. They’re simple changes, but they can make the group easier to manage and create a better experience for your guests.
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1. Turn Off Anonymous Participation
Anonymous participation can be useful in certain types of Facebook Groups, especially when members may be discussing sensitive subjects.
But a social selling party usually isn’t one of them.
For a party group, the goal is typically conversation, connection, product education, and interaction between the consultant, host, and guests.
Allowing anonymous participation generally isn’t necessary for that experience.
When you’re setting up your group, check the available participation settings and turn off anonymous participation if it has been enabled.
2. Allow Profiles, Not Pages
Facebook may allow people to participate in a group using either their personal profile or a Page, depending on the group’s settings.
For my social selling party groups, I want the actual people participating.
That’s why I set the group to allow profiles rather than Pages.
It keeps the party focused on the guests themselves and helps create the personal interaction you’re trying to encourage in a social selling environment.
3. Be Careful Not to Invite All Your Followers
This is one of those settings where an extra second of attention can prevent an awfully awkward moment. 😂
When you’re creating or inviting people to a Facebook Group, pay attention to the options Facebook presents before clicking through.
You don’t want to accidentally send a group invitation to a much larger audience than you intended.
For a social selling party, you generally have a specific group of invited guests. Take a moment to verify exactly who you’re inviting before you complete that step.
A few seconds of checking beats explaining later why half of Facebook suddenly received an invitation to Brenda’s Bracelet Bonanza.
4. Let Admin Assist Handle Some of the Work
This one is one of my favorites because I am a big believer in letting technology handle repetitive administrative tasks whenever it makes sense.
Admin Assist can automate certain group-management actions based on criteria you choose.
For my party groups, one useful option is automatically approving a membership request when the person already has a friend who is a member of the group.
Instead of manually monitoring and approving every eligible request, Facebook can handle that step for you based on the rule you’ve established.
And that is exactly the kind of automation I like: the technology handles the administrative task so you have more time for the people.
Facebook changes its features and available Admin Assist criteria from time to time, so always review the options Facebook currently provides when you’re setting up your rule.
Set Up the System Before the Guests Arrive
None of these settings is particularly complicated.
That’s the point.
Good systems don’t have to be elaborate to save you time.
Before your next Facebook party, take a few minutes to check your participation settings, decide whether you’ll allow Pages, carefully review your invitation options, and set up Admin Assist where it makes sense.
Once your guests arrive, you shouldn’t have to spend the party babysitting settings and membership requests.
You should be able to focus on answering questions, sharing helpful information, having conversations, and building relationships.
Because technology should support the connection—not become another thing you have to manage.