AI can help you write faster.
It can brainstorm ideas.
It can organize a messy collection of thoughts.
It can take something you’ve written and help make it clearer, longer, shorter, funnier, more professional—or just plain better.
I use AI for those things all the time.
But there’s one job I don’t want AI taking over:
Being me.
Because AI can help with my words.
It cannot replace my voice.
📺 Watch the video below for my thoughts on using AI without losing your voice.
AI Doesn’t Have Your Experience
This is especially important for those of us who have been in business—and life—for a while.
You have decades of experiences that AI simply doesn’t have.
AI wasn’t there when you learned a business lesson the hard way.
It didn’t have the conversation you had with a customer yesterday.
It doesn’t know why you believe so strongly in what you do.
It doesn’t know the funny family story you tell all the time or the weird little phrase your friends immediately recognize as yours.
Those things are your advantage.
Other people may sell what you sell or teach what you teach.
AI can generate information about your subject all day long.
But nobody else has your exact combination of stories, experiences, opinions, personality, and perspective.
Don’t edit those things out of your content in the name of making it sound more polished.
Use AI as an Assistant, Not a Replacement
There’s a big difference between asking AI to create everything for you and asking AI to help you communicate something that’s already yours.
I love giving AI my rough thoughts and saying:
“Help me organize this.”
Or:
“Here’s what I’m trying to say. Can you make it clearer?”
Or even:
“This doesn’t quite sound like me yet. Help me make it warmer and more conversational.”
I’m still providing the substance.
AI is helping me shape it.
Think of it as having a really fast writing assistant sitting beside you.
The assistant can help.
But you’re still the author.
Give AI Something to Work With
If you type:
“Write a social media post about leadership.”
AI has to make a whole lot of decisions for you.
Whose perspective?
What kind of leadership?
What happened?
What’s the lesson?
Who are we talking to?
But imagine instead you tell AI:
“I had this conversation with someone today, and it reminded me of something I learned 15 years ago. Here’s what happened…”
Now we’re getting somewhere.
Give AI your messy first draft.
Tell it the story.
Explain your opinion.
Give it the example.
Then ask for help turning your material into stronger content.
The more of yourself you put into the process, the more likely the finished content is to actually sound like you.
Ask One Question Before You Publish
Whenever AI helps you create something, read the finished version and ask:
“Would I actually say this?”
Not:
“Does this sound impressive?”
Not:
“Is this grammatically perfect?”
Not:
“Did AI give me a good answer?”
Would you say it?
If AI suddenly has you using words you’ve never used in your life, change them. 😂
If it made you sound more formal than you really are, loosen it up.
If it removed the quirky little detail that made the story yours, put it back.
And if the whole thing sounds like it could have been written by absolutely anybody?
It needs more of you.
Your Voice Is Part of Your Brand
Your online voice, value, and vibe are some of your most powerful assets.
People aren’t only consuming information from you.
They’re getting to know you.
That’s especially important in a relationship-based business.
Your audience learns your humor.
Your opinions.
Your expressions.
Your stories.
Your way of explaining things.
That’s how connection happens.
So yes, use AI.
Use the heck out of it. 😏
Let it save you time.
Let it help you get unstuck.
Let it improve your writing.
Let it help you turn one idea into something useful.
But don’t hand over the part that only you can provide.
Your story still needs YOU. 💙